coco mykel: Mallzee - Making Shopping Social - Exclusive NEW Shopping Site Launching Later This Year

Just wanted to fill you guys in about a new and exciting website launching before the end of the year.....Mallzee!

It's all about creating a new experience for online shopping, and is following in the footsteps of many personalised shopping platforms that have recently launched, promoting the idea of a "personalised" shopping experience. A bit like 'Shoe Mint' if you've ever visited.

Users create their own personalized shopping mall (Mallzee) by picking their favourite brands and stores. Mallzee then finds products matching your personal style and showcases them in your own unique Mallzee! - convenient, no?

For people that find the world of online shopping daunting or don't know where to start (because it's a big old world out there on the internet!) this is a great idea for really getting that personalised, tailored experience that is really you. I find the idea so helpful, just like having a personal shopper but in your slippers and pyjamas! I often find myself scrolling through pages of clothes I don't care for, so having my own personal style laid out for me in one place sounds perfect.

They've even added a new social aspect which I think is really interesting and could help to shape internet shopping in the future. Users of Mallzee can invite their friends to ‘visit’ their Mallzee through the use of Facebook chat. Friends can then discuss product choices and key items they think their friends will love and purchase from the mall themselves with great discounts negotiated by Mallzee.

Another unique feature is that if your still unable to decided on a purchase, you can also create polls to ask your friends opinions before you buy - this sounds really clever to me, sometimes it takes a second opinion right? An added bonus to inviting friends to your Mallzee is that as the ‘owner’ you earn money every time anyone buys from your Mallzee! So you get paid when you or your friends shop!

Sounds too good to be true doesn't it? I can't wait until the site launches to see all the new shopping features in action.

What is really promising is the brands that Mallzee have lined up to feature on the site, they currently have over 200 brands signed up to Mallzee (Urban Outfitters, New Look, Feel Unique and St. Tropez to name a few).

Mallzee launches later this year and you can register now for a launch invite at Mallzee.com - also, if you spread the word on Facebook or Twitter, they will enter you into a prize for £100/$155 of shopping vouchers and some other goodies.

This sounds like a really fun, unique and helpful way to shop. I am looking forward to all the things Mallzee have to offer! Remember to claim your launch invite so your in for a chance of winning the goodies!